Mental Floss

In one of the casual discussion during my early days with my current organization, I asked my boss why there was a paradoxical statement within the organization. The brand positioning statement said- “Our USP Is Our Brilliance” and the deep rooted Philosophy was  – “I know that I don’t know”. Somehow these two statements kept … Read more Mental Floss

The conscious reader

“Start by doing what’s necessary, then what’s possible and then suddenly you are doing the impossible.” – Francis of Assisi It’s been a week since I joined Newton Consulting India and it feels as if I have been here for a while. The camaraderie between my co-workers is quite delightful and they have this warmth … Read more The conscious reader

Was Henry Ford right about consumers?

Businesses are run keeping in mind the consumers and their needs. Businesses evolve for the same reasons too. They change their strategies and products to suit the consumer need to generate more revenue. This is conventional wisdom. But what will happen if businesses start following the consumers’ needs without contributing anything towards new inventions. In … Read more Was Henry Ford right about consumers?