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Public Relations (PR) is an essential aspect of any business. The advent of social media has changed the way PR strategies are executed. The impact of social media on public relations has opened up new avenues for businesses to connect with their audience. Social media platforms have provided businesses with a unique opportunity to interact with their customers and build brand loyalty.

In this blog, we will explore some great examples of PR strategies executed in social media and how they have impacted businesses.

Wendy’s – Twitter Roasting

Wendy’s is a fast-food chain that has been able to create a significant buzz on social media through its Twitter account. Wendy’s is famous for its witty and sarcastic replies to customer complaints and negative feedback.

Wendy’s has been able to turn negative feedback into an opportunity to engage with its audience and build brand loyalty. Their social media team has been able to create a unique brand voice that has resonated with customers and helped Wendy’s stand out in a crowded market.

Old Spice – The Man Your Man Could Smell Like

Old Spice is a brand that has been able to successfully execute a PR strategy through social media. The Man Your Man Could Smell Like campaign is an excellent example of how a brand can leverage social media to create a viral campaign. The campaign features a suave and charismatic man who tells the viewer that their man could smell like him if they used Old Spice. The campaign was a massive success, and it helped Old Spice increase its sales by 107%

Airbnb – #WeAccept

Airbnb is a company that has been able to create a positive image through social media. The #WeAccept campaign was launched in response to President Trump’s travel ban. The campaign showed Airbnb’s commitment to diversity and inclusion. The campaign went viral and received over 2 million views. The campaign helped Airbnb gain a positive image, and it has helped the company attract more customers.

Coca-Cola – Share a Coke

The Share a Coke campaign is an excellent example of how a brand can leverage social media to connect with its audience. The campaign involved printing the names of people on Coca-Cola bottles. Customers could buy a bottle with their name on it or the name of someone they wanted to share a Coke with. The campaign was a massive success, and it helped Coca-Cola increase its sales by 2.5%.

Dove – Real Beauty Sketches

The Real Beauty Sketches campaign is an example of how a brand can leverage social media to start a conversation about important issues. The campaign involved creating sketches of women based on their descriptions of themselves. The sketches were then compared to sketches of the same women described by someone else. The campaign was a massive success, and it helped Dove increase its sales by 1.5%.