Smita Khanna
Chief Operating Officer
An innovative planner and doer, Smita Khanna, currently Chief Operating Officer at Newton Consulting India Pvt. Ltd., holds vast professional experience in brand advertising and marcom. As one of the initial members of the organizations, Smita has driven the ad agency division and has been a branding consultant for a gamut of industries. She has a thorough knowledge of brand advertising, marketing communication, digital marketing strategy, event management and has enabled many brand ideas to reach their optimum potential. Her extensive knowledge of the media, PR agency, and creative agency operations along with her unmitigated zeal for client servicing, makes Smita a powerhouse to reckon with!
Spanning over 17 years +, her career boasts of endless vigor and commitment. She brings in a holistic perspective to brand communication and is an ardent believer & implementer of 360-degree brand stewardship. A champion of the account management process, she executes her projects on the basis that God lies in the detail. Her understanding of brand marketing, brand advertising, and branding concept development on both the thematic & tactical levels has enabled umpteen clients to attain their expected and desired results.
Smita started her professional career with Times of India’s activation division before moving on to the Private Treaties core brand team. In her role at Private Treaties, she was entrusted to be an adviser for private equity brands on utilizing multiple mediums for brand success. Additionally, during her five-year tenure with The Times of India, she played a pivotal role in setting up the activation marketing team. She was named “Rockstar of the year” at The Times of India for two years.
Before joining Newton ®, Smita was heading the marketing and brand function in India Today Group as a General Manager for about three years and managed multiple media roles. She decided to take up the role of General Manager- Brand Engagement at Newton ® in 2009 and has been a core part of the team since its foundation in India.
With many feathers in her cap, Ms. Khanna carries a strong drive to achieve more, and this attribute is reflected in the assignments of Newton clients like KRBL Ltd, Hero Munjal Group, Blaupunkt Global, BSBK Group, JBM Group, Shakti Bhog Foods Ltd, Lloyd Ltd., Su-Kam Solar Ltd and Political Party (J&K Elections), to name a few.
Armed with a graduate degree in literature and an MBA in Marketing & International Business, Smita balances creativity with business to attain results for all her projects. She also enjoys reading, experimenting with cooking, gardening, and volunteering as a brand consultant with the Indian Cancer Society- the oldest registered NGO in India.